PureForge’s Proprietary technology is a multi-layer treatment that penetrates the cast iron rotor surface, leading to one of the significant features of the Pure Forge technology– longevity. PureForge’s proprietary rotor treatment and the recommended brake pads can extend rotor life up to 10x and pad life up to 5x.

The industrialized world faces regulations to reduce brake dust. A significant reduction in brake dust has been observed with PureForge brakes. We believe this technology advantage is ESG compliant and can reduce CO2 emissions—also, PureForge Brakes indicates that it will meet EU7 brake dust regulations for the European Union.

Eliminating weight on a vehicle has desirable effects on cost, performance, and fuel economy. PureForge’s proprietary technology does result in reduced rotor wear, potentially allowing a reduction in rotor weight. Controlling the brake wear surface also allows the potential to re-engineer the complete brake rotor further to optimize weight reduction and performance. Thereby increasing overall fuel mileage.

PureForge Exclusive. To our knowledge, no one else can achieve a lasting version of this product attribute. Since the wear surface is controlled, we believe the ability to add logo identifiers to the brake wear surface and the logo will not diminish and will last the rotor’s life is possible. Testing and development on this exciting branding opportunity are beginning in mid-2023.